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Brightcove News

Why you need to be at Brightcove’s PLAY 2019

Brightcove’s annual video conference is always a can’t-miss event and this year won’t be any different. Taking place in Boston from May 14 through 16, PLAY 2019 promises to help you break through to audiences everywhere with innovators and expertise you won’t find anywhere else. So whether you’re a PLAY newbie or a seasoned vet, here are ...[Read More]

Online Video Platform Giant Brightcove To Acquire Ooyala

Brightcove Inc. (NASDAQ: BCOV), the largest provider of video streaming technology and services by revenue, has announced it has entered into an agreement to acquire the online video platform business of Ooyala, another major player in the online video space. Brightcove states that this is purely a technology play, and intends to int...[Read More]

Best Video Players and Platforms That Offer White Label for Mobile Apps

More and more mobile app developers are including video capabilities in their products as video is now easily consumed on mobile. Behind the video is a technical infrastructure supporting delivery, storage and management of video files. Whether you’re developing an app with a basic video player integration or something more advanced...[Read More]

4 Video Marketing Platforms Designed To Support ABM

Account based marketing is paying off big for companies that are investing the time in an ABM and a content strategy that supports it. Executing a successful ABM strategy isn’t as easy as selecting target accounts and related contact lists. You need to inject video and make it essential across your entire marketing strategy. In this post,...[Read More]

The Top Online Video Platforms That Integrate With Sitecore

If you are currently using Sitecore as the CMS to manage your organization’s website and are looking to implement video then you have come to the right article. This short post covers the top online video platforms that integrate and work Sitecore. If you don’t know what Sitecore is, it’s a powerful enterprise content ma...[Read More]

Shoppable Video Vendor Comparison: TVPage vs Liveclicker vs Brightcove

Today interactive video makes it easy to provide buyers with in-video shopping experiences. Imagine watching a video online and seeing items featured in the video become ‘click-able,’ you click on those hot spots and a product brief appears in the video. You then add the item to a shopping cart – that’s shoppable v...[Read More]

Video Marketer’s Resource Bundle

With the holidays upon us it time to reflect on the year past and start planning for new beginnings, strategies and budgets. As you prepare for success in the new year you may want to consider these 10 video marketing resources as your guiding source. 1. 13 Essentials for Creating Your Next Marketing Video There’s no doubt that online vid...[Read More]

2015 Online Video Platform Buyer’s Guide

Welcome to the very first and annual 50Wheel online video platform and video marketing platform buyer’s guide. The guide recommends 14 different video solutions in 4 categories, including: Video Hosting and Video Players, Video Marketing and Analytics, Video Learning and Training, and YouTube Tools. Get detailed comparisons directly...[Read More]

6 Important Questions for Brightcove Customers

This is a quick exercise to get Brightcove customers thinking about some of the most critical aspects of their use of that platform. Although this article is meant for Brightcove Customers, the same advice will apply to other platforms. First off, which level of account are you with Brightcove?  There are three options (Express no longer ...[Read More]

Top Metrics For Video ROI Are Engagement & Conversion

In a new study from the Content Marketing Institute, MarketingProfs, sponsored by Brightcove, reports that B2B marketers are looking to drive stronger results, focusing specifically on engagement and conversion. For some further insight, the Brightcove research shows that 69% of B2B marketers rank creating more engaging/higher-quality con...[Read More]