Daniel Lofaso

Daniel Lofaso

Daniel Lofaso is the VP of Marketing for 43Twenty, a strategic advisory and marketing firm that accelerates growth for companies in technology, media, and entertainment. Lofaso covers streaming topics that are on the bleeding edge of the OTT industry.

OTT App Localization: Expanding Internationally

Over-the-top (OTT) streaming services are on the rise in the United States and internationally. The global expansion of the OTT streaming service providers proves that the need for OTT app development is also expanding. To incorporate a positive global user experience – also known as global UX – into your OTT app build, you need a basic understanding of the specific culture you are building for. W...[Read More]

Is Your Video Software Compatible with the Common Streaming Protocols?

Mobile video streaming traffic is on the rise, and as recent studies suggest, overall internet video traffic will account for 82% of internet traffic in 2022. It is for this reason it is vital to understand common streaming protocols and how to use those to create high-quality streaming experiences. Below, you will learn what they are and how each one can benefit your stream.   Why Strea...[Read More]

Video Monetization: SSAI & DAI Explained

As an app developer looking to design OTT streaming platforms that easily monetize content, you have come to loathe ad-blocking software. Ad-blockers are the gatekeepers that dismiss ads that might disrupt the viewer’s experience. However, as personalized advertising replaces general-audience campaigns, avoiding these ad-blockers becomes a necessity. The solution to circumvent this software? Ad-st...[Read More]