Video focus and topic remain king for any web video to be truly effective. Only valuable and relevant content gets shared, receives more social likes and has a longer shelf live than other static content types. Whereas, low-quality content may have a negative impact, drop lower in the ranks and fade from popularity — this remains true no matter the size or the reputation of the social channel or account.
Starting a YouTube Channel may seem easy where anyone with few video contents in hand can become a Youtuber. Also getting a decent amount of subscribers is not a big deal. Thanks to the global reach of YouTube!
Before basking in YouTube’s glory, it has some pitfalls too! If the content is no good, viewers will not only stop viewing it but also eventually unsubscribe the channel. Because each video needs to be supported with a lot of research, an attractive image is required for retaining the viewership. Unfortunately, due to the frequent mushrooming of low-quality Youtubers worldwide, the audience has no time to watch irrelevant content owing to their busy lifestyles. It makes them filter the content quickly to watch only quality videos.
More Ways To Earn Revenue
Though many video creators produce quality content and maintain high retention rates, the ever-changing YouTube monetization programs do not provide a fair amount of share of the pie, at least what most creators feel they deserve.
As a result, many video creators have now started to stream to their own video platforms and branded channels on their websites. This gives them complete control of their content and whole ownership of revenue.
This article focuses on why it’s a good idea for YouTubers to consider creating their own video channels as an alternative to social video.
We’ll explore 8 things to consider:
The end goal of any video creators is to yield a profitable revenue. Many video streaming services provide several monetization options to their viewers so that they can cover a large number of audiences.
1. More Ways to Earn Revenue
YouTube has built in subscription models which is great for getting started with generating revenue from your videos. Unfortunately quite often the YouTube Partnership Program (YPP) will roll out new rules and restrictions to the video creators changing payout percentages and terms. This naturally puts a ton of pressure on the video creator.
Hosting and streaming videos via your own video streaming platform is the best approach in our opinion. If the video creator has a large catalogue of videos, then a subscription model where subscribers pay either monthly or annually as per their needs can generate consistent revenue and offer audiences a great experience.
Youtube takes an average cut of nearly 40% of all advertising income generated from video ads hosted on the platform, which is a hefty amount for most creators.
Using your own video platform for video viewing can change this, allowing creators to implement their own ads through various ad types, such as skip-ads, non-skip ads, third-party integration ads or dynamic ad insertion techniques.
Video rental programs are consistently the favorite monetization model among the viewers. No long-term commitments required and the viewers can pay as they go, purchasing only the content they care about. Pay-per-video revenue provides creators with the power to earn more, while providing a create viewing experience to the end user.
Pre-roll and Mid-roll ad integrations with video platforms can generate significant revenue (if you have an audience) with live and long-form content providing the best monetization benefits. Creators have no control over this with a platform like YouTube.
Video content sponsorships can provide a scalable option for revenue generation that can pay out BIG. Provide relevant vendors sponsorships and place the relevant advertisement at the opening of a video in an image poster to give them maximum exposure to your audience. Also creators should consider placing sponsor logos on the corner of the video player or print the logos on the t-shirts of people in the videos.
2. Content Protection
Safeguarding your video content from piracy is very crucial. Digital Rights Management (DRM) platforms provide end-to-end security with paywall integration, AES encryption, single sign-on and so on. Video streaming platforms ensure every video is securely streamed over the internet without any malicious activity.
3. Brand Customization
Unlike YouTube which provides little room to popularize your brand, video on demand platforms are the right place to get started with all of your branding activities. Perfect for creating a powerful campaign that includes relevant call-to-actions at the end or mid-level position during video playback, diverting viewers to your landing page, converting them to potential subscribers.
Video marketing is a powerful content strategy which has been proven to be in some cases directly responsible to driving revenue 10x. Engaging customers through video takes them on a journey and increases exposure to your brand while engaging them with relevant content. Video platforms have the ability to display and recommend relevant videos driving them deeper into your website increasing exposure to your brand and ultimate driving more revenue.
Video Marketing Platforms come complete with live dashboard data, viewer statistics, audience timeline and viewer engagement activities. Also, email video marketing provides additional engagement rates and increases viewership.
5. Player Customization
YouTube does not provide any options to customize the video player, giving the creator no control of video recommendations and other items which may appear in the video player during or after playback.
Video platforms provide complete control of the branding of the video player and even provide options to publish videos into customizable embeddable playlists with subtitles and captions.
6. Content Management
Having your own video streaming platform provides complete ownership of the content and offers a white-labelled customizable solution. These platforms also include deep content management, including the abilities to organize and manage videos, track the meta data such as title, descriptions, etc.. more effectively. Video software also helps with uploading, editing and the organization of your video content in dashboard experience.
To measure video performance, video platforms track all the important metrics. Data on call-to-actions, bandwidth consumption, total subscribers count, demographics, watch time for individual videos, user engagement activities are just a sample of whats possible to report out on using a video platform.
8. Number of Videos
With video platforms there are no limitations on the number of videos you can upload and store. Video platforms are extremely scalable and reliable.
Launching and creating your own video channel using a video streaming platform has a ton of perks as discussed in this article. With many monetization options, the ability increase revenue, exploring a video platform is a “no-brainer!” YouTube is quickly losing its charm due to the extra burden it puts on the content creators and thus building your brand on your own video streaming platform will help you in the long run.
You can find more information about YouTube Monetization Alternatives here.