The global pandemic has made communication for businesses more challenging. The absence of face-to-face meetings, customer visits, and industry events have created a real challenge and vacuum for corporate communications. With virtual communication and the use of online video the new normal, it’s time to embrace video and make it core to your business’s communication strategy.
Create a Virtual Connection With Employees & Team Members
Video is a great tool for executives and CEOs to communicate with employees, share thoughts with others on the leadership team, or debrief with colleagues remotely. When there is a big product announcement or company update, video is also a great tool to get the messaging across.
Video is also used by managers to regularly connect with team members working from home, since face-to-face meetings are no longer the norm. With employees spread out across the globe and working in different timezones, sending on demand videos, focused on communicating daily tasks and expectations, brings clarity, experience and personality to team culture.
Use Video To Build Strong Relationships From a Distance
In today’s world, most businesses operate with customers located across the globe, which will become even more prominent as the pandemic continunues. With a scattered customer base, communicating and getting the word out can be a challenge, especially since the days of trade shows and onsite meetings are no more.
Consider using video to announce product updates, strategic changes and customer engagement. This can be done simply using email and video together. Simply produce the video message and share with customers as an embedded video email.
Enable Your Sales Team With Video
The best sales teams in the world use video to communicate with prospects and customers. This trend became popular even before the global pandemic. Enable front line sales reps to use video together with email to prospect for new customers. Video prospecting makes communicating with prospects more personal and drives higher conversion rates.
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