10 Secrets For Video Marketing Success
Here are 10 insider secrets for video marketing success. Of course success means something different to us all, but following these tips will lead you and the path to measurable video marketing return.
Educate The Audience
Videos are a great way to educate your market on your products, services and convert prospects to customers. Provide a value add in each video, something actionable the viewer can take with them and implement immediately. This creates brand value, credibility and will ultimately drive sales.
Answer The Questions
Provide meaningful content that is based on a specific subject should answer all related questions that the prospect or customer would ask. A great example of this a short 3 minute video related to a product that covers all features and pricing aspects of the offering.
Product or Service Review
You can’t go wrong with product or service reviews. From an SEO perspective its great move because it almost guaranteed that people will be searching the web for reviews and your trusted advice and opinion will help guide the way. These types of videos are great when embedded in blog articles or on product pages.
One of the best marketing tools that will drive sales is customer case studies. If you have happy customers make sure to showcase them by creating customer case study videos. Embed case study videos on your website and make the links to them accessible to your sales team.
Lead With Your “WHY” Story
Every company and organization has a story, its the history its the “WHY” behind what you are doing and the journey to success. Bring the story to life with video. Your story humanizes the brand and will help keep it top of mind with your prospects and customers.
You know your subject better than anyone else. What someone sees as complex you know inside and out. Transfer knowledge and educate your buyers with videos focused on demystifying your subject of expertise.
Go Behind The Scenes
Humanize your brand and take prospects and customers behind the scenes. Highlight employees, company events, charity work. Day in the life of your workforce is a great way to show your culture and company spirit.
Create video content that asks your viewers to respond. Most of the time prospects and customers are not likely going to go through the effort of recording their own videos, but you can trigger responses through other means like a social share, comments, blog post, etc.
Present and Captivate
Take advantage of your live webinars and record them, upload those video to your video hosting platform and embed them on landing pages with gates and forms to drive lead generation initiatives. You can also use screen captures, keynotes, slideshows and Power Point slides as video content.
Create video content that you can gate with lead forms to collect contact information from viewers before they watch the video. This will help build your email list and provide valuable insights into who is watching your video content. You can add these contacts to your CRM to share with the sales team.