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Video Marketing Comparison: Vidyard vs Wistia vs Vimeo Pro

How do Vidyard's features compare to Wistia's and Vimeo Pro's? Find out.

Get a detailed feature comparison of Vidyard vs Wistia vs Vimeo Pro. See how these three solutions stack up against each other and get a clear idea which one is right for you. To get started use the chart below.


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stack these vendors

Global Video Delivery

Video Security

Easy-to-Use Video Content Management

Video Player Customization

Video Player Interactivity

A/B Testing

Live Streaming

Video Portals and Sites

Analytics

Marketing Automation & CRM Integrations

Protected Video

Social Media 

Support

What Customers Love

What Customers Don't Like

$2,000

per month

Streaming and delivery via Amazon AWS

Interface limitations for bulk content management

Choose from a select set of templates and change colors

Forms both in-video and pop-out, basic watermark linking

Video hubs, basic organization of video collections 

Video engagement analytics, geo, behavioral, associated with individual contacts

Marketo, Pardot, Act-On, Hubspot, Salesforce, Eloqua

Password protected video, video hubs behind authenticated layers via SSO 

Syndicates to all major social media channels, apps with HootSuite.

Support is provided in premium licenses.

Easily connects to marketing automation and CRM systems

License costs is expensive. User interface does not handle bulk actions

WiSTIA

$2,000

PER MONTH

Streaming and delivery via Amazon AWS

Interface limitations for bulk content management

Single player template that you can change the color of the play bar.

Basic in-video forms, text and link annotations

Video share pages and portfolios

Video engagement analytics, geo, behavioral, associated with individual contacts

Marketo, Hubspot, Pardot

Password protect each video

Syndicates to all major social media channels

Support is provided via Wistia's thriving customer community

Full suite of video marketing tools for a great cost

Pricing can get expensive as video libraries and audiences grow 

$199

per month

Streaming and delivery via Amazon AWS

Interface limitations for bulk content management

A few player templates to choose from and change colors

Basic link annotations

Video share pages, and branded page templates

Video engagement analytics including geo

No marketing automation or CRM integrations

Password protected each video

Syndicates to all major social media channels


Support is provided via documentation portal

Great way to have a branded video player without ads.

To basic. Not enough branding control, analytics, and no integrations with marketing tools


Vidyard

Vidyard provides video hosting along with a video marketing platform that focuses on individual viewer tracking, making it easy to measure exactly how viewers interact with video content. Vidard has integration with most marketing automation platforms including Marketo, Eloqua, Hubspot, Pardot and Act-On. Video for CRM is another specialty of Vidyard and they have integrations with host of Salesforce products.

Wistia

Wistia is a video hosting and marketing platform designed specifically for businesses. Wistia has all the tools needed to host, stream, convert viewers and manage video content. Wistia has ben around for years and they have mastered the art of delivering high quality streaming video content online. Like Vidyard, Wistia offers individual viewer level tracking and has integrations with Marketo and Hubspot.

Vimeo Pro

Vimeo Pro provides high quality video hosting and player branding for a very low price. Functionality is limited to hosting, streaming, sharing, and securing video content. Unlike Vidyard and Wistia Vimeo Pro does not integration with marketing automation and CRM systems and has limited interactivity functionality.

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fiftywheel
The 50Wheel Team has over 10 years of experience in online video technology, specifically working with B2B organizations deploying video marketing technologies and accompanying playbooks.

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