Along with video marketing, marketers and HR teams are now creating video based learning experiences to get new employees onboarded quickly, share ideas and provide continuing education.
In this post I will explain how to create effective video training experiences and how measure the impact they have on your business goals, but first, some statistics that highlight the importance of video for internal communications:
- Employees are more likely to remember information delivered in a video format compared to other forms of communication. According to Forrester Research, employees are 75% more likely to watch a video than to read documents, emails, or web articles.
- Video can increase employee engagement and motivation. A study by Kaltura found that companies that use video for employee communications have 41% higher employee engagement compared to those that don’t.
- Video can save time and increase efficiency in communicating information. According to Wyzowl, 91% of businesses believe that video helps save time on internal communication.
- Video can help companies reach remote workers and distributed teams. A study by Gallup found that 43% of U.S. employees work remotely at least some of the time, and video can help keep them connected to the company culture and mission.
- Video can help improve training and onboarding. A study by HubSpot found that 72% of people prefer video when learning about a product or service, and video can help companies create more engaging and effective training materials.
Companies who prioritize video communication are likely to have more engaged and productive employees. Now let’s take a look at creating effective video experiences for internal communications.
Employee Video Training
Video training is a perfect channel for conveying business process and compliance information quickly and effectively to anyone that has Internet access. The rise of marketing automation and video has made it easy to track contacts viewing videos and establish audit trails for accountability and records keeping.
Here are some helpful tips to get you started:
- Create video content that focuses on teaching employees how to perform job related tasks, safety information, company history, etc.
- Goals for video are to enable new employees to learn quickly & contribute at a faster rate.
- Measure success with play completes, users/employees engaged, video course completion.
- In-video CTAs & Interactivity Options — Use in-video calls-to-action to link to related documents and in-video quizzes for tracking progress and success.
- Best Distribution Channels — Use a private, secure video experience or portal, optimized for mobile and home-viewing. If you have an internal site already, use single sign on to create a seamless experience.
Video For Knowledge Share
Accelerate communication across your organization with video marketing. In today’s world businesses move very fast and it’s hard for employees to keep up. Most companies promote UGC or User Generated Content as a lot of information created every day is actually done by employees. The more you can share this information widely, the faster your organization can learn and grow. As an example, customer feedback from your support department is crucial information for your product and sales teams. Internal video creation and sharing is an effective way to circulate knowledge and ideas.
Here are some helpful tips to get you started:
- Create video content like company updates, tutorials for new processes, customer interviews, employee-generated content.
- Goals for video are to unite teams, circulate ideas, foster collaboration & innovation.
- Measure success with video views, play completes, new videos added by employees, increase in conversation around content consumption and sharing.
- In-video CTAs & Interactivity Options — Use in-video calls-to-action to link to related documents or to add in contact information for employees.
- Best Distribution Channels — Publish videos in a private, secure environment, optimized for mobile and home-viewing. If you have an internal portal already, use single sign on to create a seamless experience. Use video microsites for special projects.
Video For Continuous Education
The key to a world-class employee culture is supporting your employees through the development of their strengths with continuing education. By providing internal training programs, employees stay at the top at the top of their game. This type of ongoing education also empowers employees as thought leaders, creating a sense of appreciation and professional fulfillment.
Here are some helpful tips to get you started:
- Create video content that focuses on skill development, produce short videos grouped into courses or playlists.
- Goals for video are to help employees stay at the top of their field and grow personally and professionally. Entice employees to share knowledge and continue learning.
- Measure success with video views, quiz results, employee retention, performance goals.
- In-video CTAs & Interactivity Options — Use in-video calls-to-action to link to related documents or to add in contact information for employees.
- Best Distribution Channels — Use a private, secure environment, optimized for mobile- viewing. If you have an internal portal already, use single sign on to create a seamless experience.
To learn more about video for training visit our solutions directory or browse more best practice articles in our resource center.
