The Top Video Marketing Research Reports From 2016

With the year coming to a wrap, there is no better time than now to start planning for 2017.

The Top Video Marketing Research Reports From 2016

With the year coming to a wrap, there is no better time than now to start planning for 2017. This quick and helpful post outlines the top 5 sources from video marketing and online video research available on the web. Find below published reports from Forrester, Gartner, Content Marketing Institute, IAB, and more.

1 – The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016

A detailed 39-criteria evaluation of providers of online video platforms for sales and marketing, identified the 9 most significant vendors: Adobe, Brightcove, IBM, Invodo, Kaltura, Ooyala, Qumu, uStudio, and Vidyard. In the report Forrester details research, analysis, and overall scores. The report shows how each provider measures up and helps buyers more easily select the platform that most closely meets their needs.

Link to the report

2 – Gartner’s Magic Quadrant for Enterprise Video Content Management

Gartner’s assessment of 15 key vendors in the online video software market helps buyers make better understand the landscape and make better video platform purchasing decisions.

Link to the report

3 – B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends—North America

B2B Content Marketing in cooperation with a few sponsors and partners conducted research to see how marketers spent their budgets in 2016 in preparation for spend in 2017.

Link to the report (Free)

4 – Global Online Video Platform Consumption 2016 Market Research Report

The Global Online Video Platform Consumption 2016 Market Research Report is a professional and in-depth study on the current state of the Online Video Platform market. The analysis provided is for major regions including USA, Europe, China and Japan, and others. The report focuses on global major leading industry players with information such as company profiles, product picture and specifications, sales, market share and contact information.

Link to the report

5 – IAB’s Original Digital Video Study 2016

For this report IAB partnered with GfK to track consumer attitudes, awareness and usage of Original Digital Video. The purpose of the study is to benchmark how many consumers are watching digital video and to inform buyers on consumers behavior.

Link to the report (Free)

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fiftywheel
The 50Wheel Team has over 10 years of experience in online video technology, specifically working with B2B organizations deploying video marketing technologies and accompanying playbooks.

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