With the year almost coming to a wrap, its time to reflect back on what we learned this year from marketers using video effectively around the world. This infographic from insivia.com provides a quick overview of how video has impacted marketing this year.
There has been a recent rise in the number of interactive video tool sets which make it easy for marketers to create video content that engages audiences with in-player links, buttons, hotspots and more. These interactive items enrich the video by adding an interactive layer on the video player so viewers can easily click on the video itself to interact with the layer. As online video is evolving ...[Read More]
Get a detailed feature comparison of Vidyard vs Wistia vs Vimeo Pro. See how these three solutions stack up against each other and get a clear idea which one is right for you. To get started use the chart below. Vidyard Vidyard provides video hosting along with a video marketing platform that focuses on individual viewer tracking, making it easy to measure exactly how viewers interact with video c...[Read More]
Video marketing analytics are the key to understanding your audience and the effectiveness of your video marketing content. Most video marketing platforms provide analytics in the form of audience, engagement, and geographic metrics. The question is how to use them to better your business. In this article I will share a few ways to make your video marketing strategy more effective with the data yo...[Read More]
5 Ways Marketers Use Video Platforms To Drive Conversion A list of key features to consider when evaluating video hosting platforms. Centralize and Brand Video Content The most important first step is to centralize all video assets, build a home for the content on your website. Marketers leverage a variety of video hosting products that offer tools for centralizing video content in a single easy-t...[Read More]
Associate Video Viewers With Revenue The missing piece to any content marketing strategy is tracking content consumption and relating those actions to closed revenue. Using modern video hosting solutions known as Video Marketing Platforms you can use your videos to collect engagement data on specific contacts push it directly into your marketing automation platform, MAP and CRM system specifically...[Read More]
Taking an individual video viewer approach to video marketing changes the way your team will deliver campaigns and measure performance. It requires viewer identification, authentication, and in some cases the auditing of your video viewers. To be successful with this level of video marketing make sure your video platform provides contact (individual viewer) level tracking features. This short guid...[Read More]
Before you approach anyone and start convincing, you need to build a business case for video marketing. Your case needs to be a documented argument that demonstrates how video marketing will help your company achieve business goals and get a solid return on investment. Before you meet with internal teams pause and take a look at your business’s current landscape and ask yourself some key questions...[Read More]