By now you know that an initial email with a video increases click-through rate by 96%. There is no doubt that video is the new, most effective way to share content, but in reality the videos you make are only as valuable as the message they convey. To make a impactful, high-quality video here are a few best practices to follow: 1. Prepare Your Speech It is always beneficial to rehearse what you’r...[Read More]
Integrating video marketing with your CRM has never been so easy and with Salesforce’s large ecosystem of apps, there are a number of online video solutions available that deploy out-of-the-box. The benefits of video marketing with Salesforce touch the sales team down to the individual rep, as well as the content marketing and web teams. In this short post I will give you a high level overvi...[Read More]
Landing pages are designed for two specific things, one, to draw in and win over the prospect’s trust, and two, ultimately converting, as a sale or generation of a new contact. The best way to build trust and bring out the story of a brand or a product, enticing the contact to purchase, is to give them an experience. Your video landing page can also be the home for a specific video tied to t...[Read More]
Brainshark, a company that provides video sales enablement solutions has launched the Brainshark Sales Accelerator. The new product provides high-impact, centrally accessible solutions for sales onboarding and continuous training, prospecting, coaching and engagement – increasing conversations with customers and prospects to win more deals in less time. The new solution also helps managers better ...[Read More]
Vidyard introduces a new solution for creating videos with screen captures and voice overs and then tracking the results. Taking advantage of the user generated video content revolution (UGC), Vidyard Studio gives marketers the ability to turn their existing presentations into videos. Integrations with marketing automation platforms and sharing tools, makes it super easy to deliver the videos with...[Read More]
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