player

How To Custom Brand The YouTube Player

If you’re one of those brands that has put all their eggs in the YouTube basket, then you will absolutely love what I am about to show you. But first, think about all the things you hate about the YouTube player. The fact that you have no control over the look and feel of the player skin, the fact that the YouTube branding is always there. Those things are annoying aren’t they? Here...[Read More]

It’s Time To Play: Guess Which Video Player!

Ladies and gentle men, boys and girls, its time for our favorite blog game… Guess Which Video Player! In this game, we will present 4 different video player examples and you tell us in the comments section (or to yourself) the name of the video platform powering the the player. To make this a little bit easier, here is a bank of 12 video platforms from which the 4 are represented. WARNING: S...[Read More]

3 Limitations of Mobile Video Every Marketer Should Know

According to the industry experts, 2015 will be the year of mobile video growth. Whether they are talking about an increase in usage of services such as Netflix or Hulu, or in general, video experiences on mobile will be mastered this year. Mobile video has changed over the year for the better, but it is not yet at a point where it is caught up with the technology and features demanded by the mark...[Read More]

Getting Started With Video Hosting

The foundation of any video strategy, whether centered around marketing or training objectives, is the technology. There are a number of solutions out there to choose from including free options like YouTube. Before getting advanced with your marketing, stop and ask yourself: What goals am I trying to accomplish with video? The answers to that question will shape your shopping list or RFP when it ...[Read More]

5 Video Marketing Statistics 2015

Video Hosting Basics – The State of Online VideoWelcome to Video Hosting 101, the first lesson in our series. Before we get started, we’re going to go over some video stats I’m talk about the market in general. These stats are for the year 2015. Here are five stats to consider and maybe why you’re watching this video right now. The first one, which is the most important, is...[Read More]

5 Things To Consider When Looking For Video Marketing Software

As you start your journey to find the perfect video marketing technology for your business you will want to keep in mind these 5 points, which will most definitely help you along the way. With the concept of video marketing being somewhat new (mainly for small businesses), its good to know what a good starting point looks like and that is what this article will give you. We love presenting article...[Read More]

Best Video Hosting Platforms For Small Businesses

If you are a small to medium sized business looking for a solution other than YouTube, there are plenty of options available. But before you embark on this journey, you need to first map out your goals and what you really want to achieve with video, which will help narrow down the type of solution that is right for you. Here are 5 questions to ask yourself designed to help you self identify —...[Read More]

6 Important Questions for Brightcove Customers

This is a quick exercise to get Brightcove customers thinking about some of the most critical aspects of their use of that platform. Although this article is meant for Brightcove Customers, the same advice will apply to other platforms. First off, which level of account are you with Brightcove?  There are three options (Express no longer offered) Express, Pro, Enterprise. Do you have a video chann...[Read More]

Interview with Wistia’s CEO

Watch a video interview with Wistia’s CEO by Jason from This Week in Startups.

Wistia

Wistia gives marketers the power to track and analyze web video viewers including the ability to measure each individual's video viewing session, their location, organization and IP address. Wistia's video marketing application has been adopted by such diverse organizations as Cirque de Soleil, Cushman & Wakefield, Gore Medical and Tribal DDB Worldwide, to sell, market, train and collaborate u...[Read More]

Lost Password