marketing automation
How To Integrate Video Into Your Personalization Strategy
Personalizing the buyer’s journey should be a top ranking goal for every marketer. Buyer’s expectations have changed dramatically and they now expect brands to understand who they are and what they care about even if they are anonymous. To market effectively a certain set of real-time personalization tools are needed. In this article I will provide information on tools and strategy needed to be su...[Read More]
How A/B Testing Works With Video Marketing
A/B testing is a popular method for measuring conversion rates related to content marketing. The method can have direct positive impact on conversion rates, enabling viewers to convert to trackable contacts monitored and measured by marketing automation and CRM systems. The data provided by A/B tests helps marketing teams optimize campaigns, monitor digital body language, deliver relevant content,...[Read More]
Drive More Engagement With Interactive Video
You have brought video into your campaigns to bring them to life and make them more engaging, now it’s time to take your video engagement to the next level. The combination of video hosting, marketing automation, and interactive video software will give you the ability to take your messaging experiences to new heights. By making your video content interactive, you open up possibilities to dr...[Read More]
How To Segment Leads Using Video
Once you have an established video marketing setup that includes video hosting connected to a marketing automation platform, feeding data to a CRM, you can then look at segmenting video viewers to increase the relevance of your communications. To do this you will need to look to video engagement data and video behavior as key video digital body language indicators for segmentation. Video engagemen...[Read More]
How Video Lead Scoring Works
Lead scoring is the process of ranking a contact’s level of interest according to rules mutually agreed upon by both sales and marketing. Most commonly lead scoring is used to rank contacts that are engaging with your website and other digital content. Once you connect your video marketing to a marketing automation platform you can start to score leads using your videos. There are a couple of diff...[Read More]
How To Build a Video Nurture Strategy
Once you have established email nurture programs you can then look at bringing video into your emails and messaging to help increase the effectiveness of your campaigns. To learn more about the basics of integrating video with your marketing automation platform read our article about connecting video to marketing automation. Before you set off and start designing a video nurture program you need t...[Read More]
How To Sell Video Marketing To Your Executive Team
Before you approach anyone and start convincing, you need to build a business case for video marketing. Your case needs to be a documented argument that demonstrates how video marketing will help your company achieve business goals and get a solid return on investment. Before you meet with internal teams pause and take a look at your business’s current landscape and ask yourself some key questions...[Read More]
Guide To Building a Lead Generation Strategy with YouTube
Now that video marketing is starting to mature, it is becoming increasingly clear the role YouTube plays. If you are like most companies I speak to on a daily basis, you probably using YouTube’s capabilities, specially for hosting and distributing video. But, what you may not know is how to use YouTube’s power to drive key results for your marketing efforts. In this article we are goin...[Read More]
What is Personalized Video?
Right now the term ‘personalization’ is all the hype, its what marketers are talking about. It’s all about delivering the right content to the right person at the right time. Sounds easy right? Well, the term is a little confusing and as us video marketers start to make our video experiences more interactive, personalization will play a central role. This short article is mean...[Read More]
Tutorial Videos Drive The Best Conversion
Have you heard the saying: “Training is the new marketing?” Well its true, your tutorial or training content is more valuable pre-sales then it may be once you have started the on boarding process. The great news for marketers is that most companies/organizations have already put the time and money into creating this type of content. Today most likely, the videos are sitting on YouTube...[Read More]
Video Marketing Blogs You Should Be Following
We have gathered the top B2B video marketing blogs out there to make it super easy to follow the topics you care about. Some of the websites in this list are tied to software vendors and service companies, so keep in mind this blog does not always agree with the recommendations referenced in the articles. Nevertheless, here is a list in no particular order: Magnafi The Vidyard Blog Wistia Learning...[Read More]
Getting Started With Video Gating
Now that video marketing has been adopted by the enterprise, there has a been a large push by video hosting software companies to create solutions that give marketers the ability to place interactive call-to-actions (CTAs) inside a video player. One of the most popular CTA types is an email request. But there are many other types of CTAs you can use to gate your video content — and gating do...[Read More]