ExactTarget

Getting Started With Video Gating

Now that video marketing has been adopted by the enterprise, there has a been a large push by video hosting software companies to create solutions that give marketers the ability to place interactive call-to-actions (CTAs) inside a video player. One of the most popular CTA types is an email request. But there are many other types of CTAs you can use to gate your video content — and gating do...[Read More]

4 Great Examples of Video Landing Pages

Landing pages are designed for two specific things, one, to draw in and win over the prospect’s trust, and two, ultimately converting, as a sale or generation of a new contact. The best way to build trust and bring out the story of a brand or a product, enticing the contact to purchase, is to give them an experience. Your video landing page can also be the home for a specific video tied to t...[Read More]

Take a Look Inside Video Marketing [Infographic]

Here’s a helpful infographic from our friends over at BUBOBOX. With video marketing increasing in popularity, its good to stop for a second and understand why marketers are adopting this form of content so quickly. In a earlier post, we talked about some specific benchmarks and stats for video in 2015, this article recaps some of that information, but with a nice graphical representation.

LoopLogic

LoopLogic provides video with analytics and lead generation for companies looking to use video strategically. The technology automatically works with your blog, mass email, marketing and other apps.

Oculu

The Oculu platform can be used to serve overlay, embedded and lightboxed videos onto any designated webpage, ad network or mobile device. The videos launch instantly, seamlessly delivering pristine video while collecting relevant data and reporting tools.

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