case study
How Fitness Company Peloton Edits Live Video Classes in The Cloud
By now you have probably heard of or seen commercials on TV for Peloton Bikes and home cycling classes, which have revolutionized how cyclist train at home in the living room using only the Peloton Bike and an internet connection. Peloton’s Bike and accompanying service subscription enables home cyclists to join virtual cycling classes (or daily rides as they are known), using live two-way v...[Read More]
How Hawaiian Airlines Uses Video Marketing To Drive Bookings
If you take a look at most airline video content out across the web on social channels and websites you’ll notice that videos have been created for advertising purposes, focusing primarily on generating brand awareness and search advertising. There must be a reason why this type of content, aimed high in the sales funnel, works so well. What’s the secret sauce? Why awareness video cont...[Read More]
How Marketers Can Use Video SEO To Drive Revenue
The goal of the modern marketer is to identify and segment the causal website viewer from an interested, active buyer and convert that person into a new lead. The purpose of this article is to share about video can be used with video content marketing technology that leverages onboard analytics to track and measure how the video is performing against business goals. To visualize how this works, th...[Read More]