SnapApp

Follow
6.1

User Avg

Interactive Video Software Comparison

How do SnapApp, HapYak, and Adways stack up to each other?

Get a detailed feature comparison of SnapApp vs HapYak vs Adways. See how these three solutions stack up against each other and get a clear idea which one is right for you. To get started use the chart below.


Compare

Stack these vendors

Global Video Delivery

Video Centric Featureset?

Content Management

Video Publishing

Interactive Editing Studio

Menus & Chaptering

Hot Spots & Annotations

Surveys & Assessments

Personalization

Custom Objects

Marketing Automation Integration

Analytics

What Customers Love

What Customers Don't Like

$1,650

Every Month

Supports global delivery

No

Not specifically for video

No native player, publishing via YouTube, Vimeo, Wistia, Brightcove, Vidyard 

Intuitive editing interface, not geared towards video, features are limited

Not out of the box. Manual creation of chaptering and menus

Yes, hot spot makes any selected region of a video interactive

Yes, a variety of survey and assessment functionality with branching.

Yes, basic personalization based on interactivity engagement and persona.

Yes, you can embed HTML and Javascript objects in the video player.

Yes, Marketo, Eloqua, HubSpot, Pardot, and Act-On

Advanced engagement analytics, shows conversion

Page level and in-video interactivity feature sets, great for applictions outside  and in the video player.

Pricing is expensive and featuresets around video are limited and not tested on all browsers.

$500

Every month

Supports global delivery

Yes

Yes, designed specifically for video

Native HapYak player, publishing via Brightcove, YouTube, Wistia and 22+ others.

Intuitive editing, drag and drop right in the vieo player, advanced features

Chapters and menus out of the box. Easy tag and mark chapters. Sytle menus

Yes, hot spot makes any selected region of a video interactive 

Yes, a variety of survey and assessment functionality with branching and quizzes with right and wrong logic 

Yes, advanced personalization based on interactivity engagement, persona, quiz

Yes, you can embed HTML and Javascript objects in the video player.

Yes, Salesforce, Marketo, Eloqua, HubSpot, Pardot, and Act-On

Advanced engagement analytics, quiz report cards, conversion, user tracking

Video-centric interactivity, easy-to-use, completely configurable, great analytics.

Editing interface can be somewhat hard to work with when performing advanced functions.

$500

Every month (estimate)

Supports global delivery

Yes

Yes, designed specifically for video

Native player, publishing via Brightcove, Ooyala, and Kaltura

Intuitive, drag and drop timeline editing, advanced features 

Not out of the box. Manual creation of chaptering and menus

Yes, hot spot makes any selected region of a video interative along with tags

Yes, basic survey and assessment functionality with branching

Yes, basic personalization based on interactivity engagement and personas

Yes, you can embed HTML and Javascript objects in the video player.

Yes, but custom integration is needed via APIs

Advanced engagement analytics focusing on conversion tracking

Video-centric interactivity, completely customizable and scalable for any project.

Toolset requires additional support in order to perform advanced functions and unlock custom experiences.

Tweet about this on TwitterShare on Facebook0Share on LinkedIn0Email this to someone
fiftywheel
The 50Wheel Team has over 10 years of experience in online video technology, specifically working with B2B organizations deploying video marketing technologies and accompanying playbooks.

Lost Password