Your content calendar as it relates to social should be completely different than other channels like your website. Timelines on all social channels aren’t going anywhere, so you want to be exceptionally mindful of the story you’re telling through your tweets, Facebook posts, and more. Be aware that your audience isn’t just in the country you’re located in, either. Your tweets could be read from anywhere, from countries where you don’t even know the language.
As you plan your editorial calendar, ask yourself the following questions:
- Is there a specific order or story I’m trying to tell?
- Does my content make sense in this order?
- Can I break longer pieces into short chunks (i.e. parse a 60-minute webinar into smaller chunks, and share that out over time)?
- What’s the theme I want to cover this quarter? Next quarter? For the year?
- What kind of environment do I want to tell my story in (i.e. a Twitter feed or a branded environment)?
Formulate your content strategy and editorial calendar around the answers to the above questions. In the long run, it can only help (not hurt!) you to think of the long view, to plan out content, and to consider how all the pieces fit together.