Social Video

How To Plan Your Social Video Content Calendar

A well rounded video marketing strategy takes into account social video. As you put your video plans together for the year consider that your content calendar as it relates to social video should be completely different than other channels where video is published — like your website. The key to social video is navigating timelines and feeds. Today Facebook and Twitter rank video content hig...[Read More]

How To Produce Video Content Personalized For Each Social Channel

A critical part of any social video strategy is producing the right content for the right audience and this same concept applies to social video. In this post we’ll cover best practices for producing and distributing video to Twitter, Facebook, and LinkedIn. For each channel, you’ll want to tailor your content. But this doesn’t mean that you need to create a new video for Twitter, a different one ...[Read More]

Video Nurture Campaigns For Customer On-Boarding

Customer marketing campaigns come in all shapes and sizes. They can start the minute the contract is signed or a credit card is charged, backing the onboarding process. These campaigns are also a chance to put all the new associated contacts into your CRM and run a nurture track that’s optimized for customers or that account specifically. This can include operational tasks such as tagging them as ...[Read More]

Fitting Social Video Into Your Content Calendar

Your content calendar as it relates to social should be completely different than other channels like your website. Timelines on all social channels aren’t going anywhere, so you want to be exceptionally mindful of the story you’re telling through your tweets, Facebook posts, and more. Be aware that your audience isn’t just in the country you’re located in, either. Your tweets could be read from a...[Read More]

Success in Social Means Repurposing Video Content

Creating high-quality video content can be time-consuming and expensive, to say the least. But by being creative, you can repurpose the same piece of video content a variety of ways. You might take the same video and tweet it out 20 different times, with different messages. Use things like questions to shed new light on the video. For example, you might use the same video and tweet the following, ...[Read More]

How To Use Video To Drive Revenue With Social

This post is one of many in which I will share my first hand knowledge of driving revenue for using video and social media. For the past 10 years I have worked with hundreds of companies to design and implement video content strategies that drive hard ROI through lead generation and marketing intelligence. I’ve brought this knowledge and experience to 50Wheel where we are changing the way brands a...[Read More]

What’s Behind Facebook Video?

Recently Facebook announced that video viewership on their platform had reached 8 billion video views per day. That’s a really impressive feat and this momentum puts Facebook on track to topple industry giant YouTube. With these impressive numbers it’s hard not to look below the surface and ask questions on “how” and “why?” Digging deep into the numbers we find that 725,000 of the most viewe...[Read More]

Guide To Building a Lead Generation Strategy with YouTube

Now that video marketing is starting to mature, it is becoming increasingly clear the role YouTube plays. If you are like most companies I speak to on a daily basis, you probably using YouTube’s capabilities, specially for hosting and distributing video. But, what you may not know is how to use YouTube’s power to drive key results for your marketing efforts. In this article we are goin...[Read More]

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