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How To Add Call To Actions To Videos On Your Website

Video is the hottest new conversion tool and marketers are jumping all over it. With so much information available about interactive video, specifically related to YouTube, we figured we would write a post focused on making videos on your website interactive. First let’s define what we mean by call-to-actions and interactive video. There are a number of different types of interactive video CTAs, t...[Read More]

How To Easily Create A Professional Video Website

In this article we’ll give you the tools you need to easily create and launch a professional video website like YouTube, Hulu, or Netflix without the need for coding or advanced background with online video hosting. We’ll quickly walk through the steps need to get up and running and a few recommended templates and tools you can use to create your own video website. Before getting started decide wh...[Read More]

How Long Should The Video On My Home Page Be?

Today most websites incorporate video into the main home page to help better engage website visitors, convey trust, and build strong branding. From videos running as a hero background to explainer videos, what are video length best practices the home page? Specifically how many minutes should these videos be? And should they be animated or highly produced content. Let’s explore… Typically ho...[Read More]

How To Use YouTube For B2B Video Lead Generation

This short article will provide the necessary essentials for optimizing your YouTube video content for a blended video marketing strategy that will drive qualified leads for your organization. We’ll start with the basics such as content types, tagging, labeling, optimizing YouTube content, to the landing experience on your site and what that should look like. 1 – Content Selection Before you...[Read More]

The Top Video Marketing Research Reports From 2016

With the year coming to a wrap, there is no better time than now to start planning for 2017. This quick and helpful post outlines the top 5 sources from video marketing and online video research available on the web. Find below published reports from Forrester, Gartner, Content Marketing Institute, IAB, and more. 1 – The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 201...[Read More]

The 7 Best Mobile Apps For Creating Business Video

The power of video production is now more than ever in the hands (literally) the average smart phone user. Regardless of the mobile devices you own, there are amazing new apps you can download and instantly to use to create videos and market to your audience on your website and social channels. Although video apps may differ from iOS to Android, the fast-evolving segment are apps focused on video ...[Read More]

7 Common Measurable Video Marketing Goals

One of the important question video marketers should ask themselves is “why?” Why video over other types of content? Why would a potential buyer even care about your video? The “why” is applicable to all aspects of life. You probably ask yourself “why do I go into work everyday?” This great infographic from our friends over at Shakr goes into the Why’s of ...[Read More]

How Our Buyer’s Brains Consume Online Video Content

Here’s a great infographic by Main Path Marketing that goes into detail about how our brains consume content. These’s a great section that focuses on video marketing and online video content. Neuroscience and behavior psychology is something to consider when designing your next video marketing campaign. You should look to answer as to whether your audience is better served by a long fo...[Read More]

20 Video Marketing A/B Testing Ideas Worth Exploring

When it comes to any aspect of marketing A/B testing a key component for knowing what works and doesn’t. Today the same rules can be applied to online video and video marketing as they do with other web content. There are a number of ways marketers can A/B test videos, here are some ideas around A/B testing worth exploring: Try different video titles, this simple change can help determine which ti...[Read More]

How To Record, Edit and Publish Interactive Videos

When it comes to interactive video there are two main approaches with content: 1) Leverage existing videos and apply interactive layers, annotations, and links to the videos you have already published. 2) Recording and editing video content so that is works in conjunction with interactive components — so the story and the technology work “hand-in-hand.” This valuable infographic ...[Read More]

The Top Video Marketing Stats From 2016

With the year almost coming to a wrap, its time to reflect back on what we learned this year from marketers using video effectively around the world. This infographic from insivia.com provides a quick overview of how video has impacted marketing this year.

How Video Transcription Can Boost Online Video Performance

Most people know transcripts as they relate to online video as “closed captioning.” Video transcripts are a great way to provide viewers with an enhanced way to engage with your video content. There are valuable reasons why you should consider transcripts for all your videos. Video transcription is important for video SEO and some organizations require them for ADA compliance.Here are a few reason...[Read More]

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