Interactivity
The 15 Most Common Interactive Video Use Cases For Businesses
If you are looking to take your video marketing to the next level and engage audiences with digital experiences that drive conversation, interactive video is the vehicle to do that. In this article we will define what interactive video is, how to use it, the KPIs to measure success and the most common use cases. What is interactive video? Interactive video is a form of multimedia content that allo...[Read More]
How To Make an Interactive Video
Today it is incredibly simple to create an interactive video. There are a number of high quality software tools available to marketers and educators looking to create interactive video. In this article we’ll break down how to make an interactive video and provide specific tips and tricks. What is an interactive video? Interactive video is a digital engagement tool for two-conversation ...[Read More]
12 Interactive Video Software Companies To Watch in 2022
In 2021 interactive video continued its accelerated growth, with brands and consumers diving in head first. With more engaged audiences working from home, the case for investing in interactive video has never been better. Interactive video software as a vertical has experienced consolidation over the last few years with examples of companies like Rapt being acquired by Kaltura and recently HapYak ...[Read More]
The Key Things To Consider When Evaluating Interactive Video Software
Businesses are searching for ways to better engage with their customers, employees and partners while balancing the new norm. Whether it’s video meetings (Zoom) or recorded employee onboarding and product videos, brands are making the investment in their digital experiences. Businesses that are mature in their use of online video are now searching for ways to get more from their investment. ...[Read More]
How Hawaiian Airlines Uses Video Marketing To Drive Bookings
If you take a look at most airline video content out across the web on social channels and websites you’ll notice that videos have been created for advertising purposes, focusing primarily on generating brand awareness and search advertising. There must be a reason why this type of content, aimed high in the sales funnel, works so well. What’s the secret sauce? Why awareness video cont...[Read More]
Top Interactive Video Stats To Guide Your Strategy In 2018
Thinking about spicing up your video marketing strategy? According to Adobe, over 50% of marketers worldwide have named video as their best performing asset in terms of ROI. By the end of 2018 88% of marketers will deploy video campaigns that contain interactive elements such as links, buttons, quizzes and forms. Adding interactive call-to-actions to videos can increase conversion rates from 2x to...[Read More]
4 Innovative Video Software Tools To Add To Your Marketing Stack in 2018
Here at 50Wheel we see a lot of online video software, A LOT! With over 400 video solution vendors listed in our directory and the number growing every day, the momentum makes it hard to slow down and smell the roses (sort of speak). A least once a week a vendor will catch our attention because they are doing innovative things such as solving unique new video challenges or reinventing technology t...[Read More]
Top 5 Free Video Ecommerce Tools and Software
The power of video can do wonders for ecommerce sales. In fact including video on your product pages to enrich the experience will contribute to an over 40% increase in organic search engine traffic and an uplift of 80% of time onsite. Your buyers will be more engaged and spend more money with your brand. Videos on product pages can drive on average 2x conversion and 2x spend according to 50Wheel ...[Read More]
How To Add Call To Actions To Videos On Your Website
Video is the hottest new conversion tool and marketers are jumping all over it. With so much information available about interactive video, specifically related to YouTube, we figured we would write a post focused on making videos on your website interactive. First let’s define what we mean by call-to-actions and interactive video. There are a number of different types of interactive video CTAs, t...[Read More]
How To Use YouTube For B2B Video Lead Generation
This short article will provide the necessary essentials for optimizing your YouTube video content for a blended video marketing strategy that will drive qualified leads for your organization. We’ll start with the basics such as content types, tagging, labeling, optimizing YouTube content, to the landing experience on your site and what that should look like. 1 – Content Selection Before you...[Read More]
How To Record, Edit and Publish Interactive Videos
When it comes to interactive video there are two main approaches with content: 1) Leverage existing videos and apply interactive layers, annotations, and links to the videos you have already published. 2) Recording and editing video content so that is works in conjunction with interactive components — so the story and the technology work “hand-in-hand.” This valuable infographic ...[Read More]
How To Produce Interactive Videos That Engage Viewers
There has been a recent rise in the number of interactive video tool sets which make it easy for marketers to create video content that engages audiences with in-player links, buttons, hotspots and more. These interactive items enrich the video by adding an interactive layer on the video player so viewers can easily click on the video itself to interact with the layer. As online video is evolving ...[Read More]
- 1
- 2